DISCOVER OUR SERVICES

The Forty-Five Company is a management and consulting firm based in Copenhagen. We specialize in delivering bespoke commercial and marketing solutions in the spirits industry. We provide outsourced international commercial and marketing management, helping brands optimize their market entry and route-to-market strategies, managing and developing distributor relationships, formulating brand, and channel strategy & activation with the objective of driving sustainable and long-term growth across markets.

SERVICES & SOLUTIONS

Commercial & Marketing Management

  • Market Entry Strategy

  • Sales Strategy & Execution

  • Brand Positioning

  • P&L Management & Brand Audits

Route-to-Market Strategy

  • Distributor Management

  • Route to Market Optimization

  • Contract Negotiation

Business & Brand Development

  • Market Research

  • Commercial Capability Assessment

  • Pricing, Packaging, and Market Positioning

  • New Product Development

Brand Building & Market Activation

  • Channel Activation

  • Segmentation Strategy

  • Trade Marketing

"Every brand has something to say. If you're not saying it, someone else will."

– David Brier