Consultant & Advisor
Copenhagen, Denmark

Morten brings more than 25 years of commercial, marketing and leadership experience within large global FMCG companies and F&B operations from the Hospitality industry, with the past 8 years working in commercial leadership and general management. He brings a unique blend of corporate and entrepreneurial experience, including hands-on experience as founder and managing director of a third-party distribution business. Based on his experience and competences he has an excellent background for identifying threats and opportunities on both strategic and tactical level. Morten is a hands-on professional with a proven track-record of building global brands and delivering strong leadership across multiple categories, markets and companies.

Having held management and expert positions with Diageo, Pernod Ricard, and Rémy Cointreau, Morten is well-versed in the complexities of working with brands across channels and markets. As a founder of Collection Spirits, he successfully launched, developed and managed a distribution and brand- building business with a portfolio of super- premium spirits brands across the Nordics.

At The Forty-Five Company, Morten leverages his extensive industry knowledge and experience to provide advisory and management services for businesses looking to develop their brands and enhance their commercial operations and capabilities.

Expertise:
Leadership, Commercial Strategy, Marketing Management, Brand Building, Networking I Business Development, Stakeholder Management, Change Management, Sales, Innovation, Portfolio Strategy

Morten@thefortyfivecompany.com

+45 2627 1178

Consultant, The Forty-Five Company
Copenhagen, Denmark

Jess Andersen is a consultant at The Forty-Five Company, bringing over 15 years of expertise in strategic leadership, commercial management, and brand development within the spirits industry. As a co-founder of Collection Spirits, Jess played a pivotal role in building the company from the ground up, spearheading the launch of multiple premium spirits brands across the Nordic region. His leadership in market expansion and revenue growth strategies earned Collection Spirits a prominent place in the competitive beverage landscape.

Before Collection Spirits, Jess served as Nordic General Manager at Marie Brizard Wine & Spirits, where he successfully led the company’s market entry and sales strategies for Scandinavia. His efforts were instrumental in expanding the brand's footprint and driving strong commercial performance across Denmark, Sweden, Norway, and Finland. Jess also has extensive experience managing distributor relationships, financial forecasting, and implementing effective go-to-market strategies.

At The Forty-Five Company, Jess leverages his deep industry knowledge and hands-on leadership approach to help brands grow their presence and optimize their commercial operations

Expertise:

Market Expansion & Strategy, Commercial Management & Revenue Growth, Brand Positioning & Activation, Distributor Management & Negotiations,

Jess@thefortyfivecompany.com

+45 2991 1663